How did HiBob leverage their EVP launch with the use of employees videos.

“Having Team Me to help us unlock the power of video has been invaluable."

Tom Douglas

Global Employer Brand & Sourcing Parter
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Industry

HR Tech

Company size

700+ Employees

Total funding

$424M

Website link

Career site

About Hibob

HiBob is a global HR technology company that aims to revolutionize the workplace with their HR platform, Bob. With a user-friendly approach, Bob offers an agile and resilient technology that streamlines complex HR processes. Since 2015, "Bobbers" around the world have worked together to build an exceptional HR system that enables dynamic, distributed workforces. By using continuous learning loops, HiBob aims to produce significant cultural shifts that accelerate hiring, retain top talent, and elevate employee engagement for businesses.

Recruitment Marketing

Nirit Peled-Muntz

Chief People Officer at Hibob

“Team Me has really helped us create an excellent candidate experience to increase our candidate pipeline”

+44%
Video widget conversion rate
+20%
Increase in application rate
27,742
Total candidates watched videos
17,663
Video widget conversion rate

The Challenge

The recruitment team at Hibob faced a great challenge in 2022 as they had to fill more than 400+ openings across multiple locations and roles. This was a difficult task to accomplish due to the lack of an attractive career page, employee value proposition (EVP) materials, and branded videos. The global talent acquisition team needed to create a recruitment marketing package with a consistent message and look and feel to attract talents from all over the world. They wanted to enhance their brand reputation and create a sense of pride and belonging among their employees, who could become their brand ambassadors.

Recruitment Marketing

Cohav Nir

People & Culture Director

"Amazing product, great for our employer branding efforts. You must work with them!"

The Solution

To create an authentic employer brand, HiBob approached Team Me to generate authentic employee testimonials videos on scale and implement them through all the hiring processes. Team Me helped HiBob build an EVP to drive positive brand awareness and support them in attracting talents. The product's use also enhanced the Hibob employees' sense of pride and belonging, while they became the brand ambassadors. They created a full recruitment marketing package for the global talent acquisition team with a consistent message, look and feel to help HiBob become an employer of choice.

The Results

+44%
Video widget
conversion rate
+20%
Increase in
application rate
27,742
Total candidates
watched videos
17,663
Video widget
conversion rate

The recruitment team at Hibob faced a great challenge in 2022 as they had to fill more than 400+ openings across multiple locations and roles. This was a difficult task to accomplish due to the lack of an attractive career page, employee value proposition (EVP) materials, and branded videos. The global talent acquisition team needed to create a recruitment marketing package with a consistent message and look and feel to attract talents from all over the world. They wanted to enhance their brand reputation and create a sense of pride and belonging among their employees, who could become their brand ambassadors.

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your applicant rate

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