How to Involve Employees in Employer Branding Efforts: A Win-Win Approach

In today's fiercely competitive job market, offering competitive salaries and benefits is no longer sufficient for talent attraction and retention. To truly stand out to potential candidates, companies must showcase their distinctive culture and values. One highly effective strategy for achieving this is to actively involve employees in employer branding and Talent acquisition initiatives. This approach not only yields authentic and relatable content, but it also serves to empower employees, fostering a deeper sense of belonging and pride in their workplace. Here are some steps to kickstart this process:

Empower Employees as Brand Ambassadors: Encourage employees to share their experiences and insights about working at the company on social media and other platforms. This can include sharing photos, videos, or written posts about their daily work life, team activities, or company events. One efficient way to do this is to use an EBVideo recruitment platform such as TeamMe, where all the created content is centralized and can be used across various channels such as LinkedIn, email campaigns, headhunting efforts, and more. By showcasing real employee stories through videos, you can provide candidates with a genuine and compelling view of your company culture. Additionally, utilizing employee videos as a bold and innovative approach can help you differentiate yourself from competitors and attract top talent.

Create Opportunities for Employee Advocacy: Provide employees with opportunities to participate in employer branding activities, such as contributing to the company blog, participating in recruitment events, or being featured in recruitment videos / Video content marketing. This not only helps in creating authentic content but also makes employees feel valued and engaged. Moreover, Employee generated content, (content shared by employees) gets 8X more engagement than content shared through branded channels.

Highlight Employee Success Stories: Use video to share success stories of employees who have grown and developed within the company. This not only serves as a powerful recruitment tool but also motivates existing employees to strive for growth and advancement. A win win recruitment marketing strategy.

When talking about Gen Z recruitment, it is important to put people at the forefront of the company. Gen Z values authenticity and transparency, and they are more likely to be attracted to companies that showcase their human side. By involving employees in employer branding efforts, you can create a more authentic and compelling employer brand that resonates with Gen Z candidates.

Conclusion

In conclusion, involving employees in employer branding efforts is a win-win approach. It not only helps in creating authentic and relatable content but also empowers employees and fosters a positive company culture. By showcasing your company through the eyes of your employees, you can attract top talent and create a workplace that people are proud to be a part of.