Social recruiting without video content is like fishing without bait

Job posts get around 35% more applications when they include a recruiting video. That translates into more clicks, more engagement - and ultimately a much healthier return on your ad spend.

Company culture has become a key differentiator for top talents. Candidates are increasingly seeking workplaces where they feel a sense of belonging, purpose, and opportunity for growth. A strong company culture not only attracts top talent but also plays a crucial role in Talent retention.

At HiBob, click-through rates (CTR) on our recruitment videos are consistently above 3.5% - a very healthy figure if you know anything about CTRs.

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So why has video become so essential to social recruiting?

People engage with people, not brands.

Hiring is always personal on some level. Video content gives potential candidates the feeling that they’re being spoken to by a real person - because they are. Through a short video, recruiters can convey the company's values, culture, and opportunities. A static image simply can’t compete with that.Video content reaches more channels.

Social media and video-sharing are part of almost everyone’s day-to-day life. LinkedIn, YouTube, Instagram and others make it possible to reach passive candidates and engage with talent who may not actively be searching for job opportunities.

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Video saves money

You can repurpose a video multiple ways and share it across multiple channels instantly. These benefits outweigh the initial investment in video content production.

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Last but not least: candidates love video

A friendly video shows potential candidates that your brand is forward-thinking and cares about meeting people where they are. It also reduces the likelihood of mismatches or turnover.

As far as I’m concerned, it’s a no-brainer. Recruitment is social, and social means video.

And it really isn’t as hard as you might think. Most people have a decent enough camera phone, just start recording content and see where it takes you - the more authentic the better!

What do you think? Are brands missing out by not adding video to their social recruitment strategy? Whether you agree with me or not, let’s talk about it in the comments.